Vladislav Romantsev joined EFKO in 1996. Starting August 2008, he has been Director for Strategic Development at EFKO Management Company CJSC, in charge of corporate development projects. From 2001 to March 2008, he was Director for Sales and Marketing in APIK-EFKO CJSC, EFKO Produkty Pitaniya OJSC, and, finally, EFKO Management Company CJSC. Mr. Romantsev participated in the establishment of branded products distribution system, as well as in the process of launching new brands. In 2005–2008, he was a Director of EFKO Management Company CJSC and EFKO Produkty Pitaniya OJSC. Vladislav Romantsev graduated from Novosibirsk State University of Economics and Management, majoring in Economics.