31 January 2017, Russia – EFKO Group’s brand Sloboda following the results of 2016 is admitted to be the favorite brand in Russia according to the independent research of the company Online Market Intelligence (OMI).
The OMI’s goal of research is to measure the consumers “love” of the different brands and to find out why they choose one or another product. So, the organizers of the research say that Russian people consider the quality of products and services as the key brand characteristic, and the favorite brand for consumers is a product sample in its own category.
Every year more than 200 Russian and foreign markets take part in the rating. No wonder that it is a fourth year when the leading brand of EFKO Group – Sloboda – is the winner in the nomination “Mayonnaise”.
A high quality and unique taste are the components of its success, and a guarantee of a natural origin of the brand is the patented quality control system Organic Control, which allows only natural raw materials in the production.
It should be noted that Sloboda products regularly become a winner of “Product of the Year” premium, a diploma winner of all-Russian program “100 best Russian products”, a winner of the independent quality contest “Control purchase” in the 1 Channel and many others. Sloboda mayonnaise is also one of the first recipients of the State Quality Mark, which proves that product quality exceeds the GOST requirements.
Today the Sloboda brand includes the bottled vegetable oil, mayonnaise and mayonnaise sauces, ketchup, milk and sour milk products, which is in the TOP-3 and TOP-5 leaders of the purchase volume in Russia, and is the favorite brand in more than 20 countries. In the company’s plans are the further expansion of purchase geography and entering the new world markets.