17 January 2019

EFKO Group took part in Gaidar forum «There is no future without digital transformation»

17 January 2019, Voronezh – Andrey Zyuzin, chairman of the Board of directors of EFKO Group’s Innovation center «Biruch», spoke as a moderator in the discussion «Government and business of the way of digital transformation of agro-industrial complex» that was within Gaidar forum in the format of business-breakfast.

Among speakers of the discussion there were Alexey Gordeev, Deputy Prime Minister of the Russian Federation; Sergey Mihailov, CEO of «Cherkizovo» Group; Raisa Polyakova, CEO of «KFC» in Russia and CIS counties.

!IMG_3912-web.jpgAlexey Gordeev noted in his speech that a real competitive environment of Russian agro-industrial complex requires exactly effective solutions, which could have a significant economic impact on business development. «It would be great if digitalization didn’t become a hype», - Alexey Gordeev emphasized.

Anatoliy Artamonov, governor of Kaluga region, encouraged to change a system of HR-preparation because modern students get education of 70-80s. At the same time, Russian agro-industrial complex is in need of young specialists who are able to work with new digital technologies. Kaluga region pays special attention to this point.

Andrey Klychkov, governor of Orlov region, told that it’s necessary to introduce digital technologies to village settlements carefully. In his opinion, consequences of the innovations should be forecasted in advance – on the one hand, they reduce current occupation of rural people, on the other – require new highly qualified specialists. Digitalization is a matter of concern of the large business as well. But in a different way. According to Raisa Polyakova from «KFC» Russia and CIS countries, today «if you aren’t digital, you’re dead».

For the large chain of fast-food restaurants in Russia speed of response to customers’ need is extremely important. And in this context, global digitalization can lead company’s service to a new level. The large business heads for digitalization and it has already become a tendency. For example, Sergey Mihailov, CEO of «Cherkizovo» Group, told about effect from introduction of digital solutions, which cost the company 10 bl rubles for 5 years.

!IMG_3862-web.jpgEFKO Group is also developing a high-technology direction of business. «We introduce actively digital technologies to marketing, sales, production and logistics. We develop collaboration with startups and are always open for new ideas. For example, last year we invested to «AgTech» projects and together with «ExactFarming» have promoted digital technologies to agricultural producers», - Andrey Zyuzin told.

In 2018 the company invested to «ExactFarming» - online-service for accounting and controlling in crop-growing farm. It allows to plan a season, control works execution and crop condition, manage field economy (estimate costs and marginality per hectare), avoid losses. The investments amounted to $600 ths, a purchased share – 7,4%.

To watch a broadcast of Gaidar Forum, skip here.

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