I & S INNOVATION & SUSTAINABILITY
24 September 2019

EFKO Group held a forum «Modern trends in reputation management»

24 September 2019, Voronezh, Russia – EFKO Group – a vertically integrated holding, one of the largest enterprises of Russian food industry, - initiated the first open forum for professional PR – community of the capital of Chernozemie.

efko_068.JPGThe forum «Modern trends in reputation management», which brought together about 100 participants in Marriott Hotel, started realization of the large-scale projects of the companies that meet the challenges of the regional requests for developing of knowledge and practices in professional communities.

For many years EFKO Group has been a federal partner of the series of projects both for entry-level specialists and experts. Possessing a scientific and educational center, the company actively deals with business partners, mass media and helps innovative startups.

Within the forum EFKO Group gave the guests an opportunity not only to know a lot of unique content but also discuss the topics of development of blogging, projects with celebrities, tendencies in reputation support, VR-technologies etc.

efko_0691.JPGAlexey Nekrasov, Deputy PR CEO of EFKO Group, opened the event noting that for Voronezh the forum became not only an educational project conformable to the request of the civil society but also a communication platform for thinking media community and business which synergy will let realize projects of development of the capital of Chernozemie and the region in general.

Speakers of the forum were a founder and creative director of «Players Team», developer of influencer-marketing strategies – Vasily Yashchuk and a founder of «Vinci Agency» - Maria Lapuk.

«Everybody who wants that the business corresponds to the modern trends should think big. Once I came from a small region to the capital and after a while I began to understand that only people who have an «enquiring mind» can and really create large-scale projects. However, you should search prospects not only in Moscow. For example, EFKO company, located in Chernozemie, can plan marketing to the whole country – this is an excellent experience of promotion that should be adopted», - Vasily Yashchuk advised to the participants.

efko_113.JPG«In my opinion, the forum organized by EFKO Group is a perfect idea for corporations to develop local community including via educational programs. It is important to tell about trends, share experience, analyze cases to remain in the profession and be useful», - Maria Lapuk noted.

EFKO Group plans to scale up open events inviting interesting speakers not only from the capital but also from distant foreign countries in the following directions: PR, personnel management, innovations, sociocultural aspects of cooperation between Russia and West - therefore more specialists of the city will have а chance to increase their level of professional knowledge.

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