I & S INNOVATION & SUSTAINABILITY
25 February 2020

«Sloboda» is №1 at the market of vegetable oils*

25 February 2020, Russia – Vegetable oils of EFKO Group – a vertically integrated holding, one of the largest enterprises of Russian food industry, - became leaders in the rating of the international research company.

линия фасовки масла.jpgAccording to GfK Group, the largest market research organization in Europe, «Sloboda» is №1 in Russia in the category of vegetable oils*.

«Sloboda» is a leading brand of EFKO Group that has already won the affection of consumers not only in Russia but also in 20 countries of the world. Under this brand the company produces high quality sunflower oils, mayonnaises, ketchups and yogurts. At all stages of the production process there is a system of products’ quality control – ORGANIC-CONTROL.

In 2019 «Sloboda» sunflower oil proved the previously obtained marking «Quality mark» that identifies correspondence to the high standards of Roskachestvo. Besides, the product received the award «Quality assurance» organized by the Federal Scientific Center of the Russian Federation in the sector of food industry with the support of the Federation Council.

Following the tendencies in a healthy lifestyle and the buyers’ preferences EFKO company annually widens its assortment line of vegetable oils. Thanks to the lean production, strict selection of raw materials and innovative method of cleaning the oils are resistant to high temperatures, do not produce carcinogens while E and F vitamins that they contain are natural antioxidants.

It should be noted that according to the level of sales in monetary terms, «Altero» brand - also produced by EFKO Group – took third place in the rating of vegetable oils of GfK Group. Exquisite combinations of tastes are distinctive features of this brand.

Special ingredients of «Altero» mixed oils (wheat germ oil, guarana extract etc) let consumers prepare culinary masterpieces with their favorite products emphasizing taste variability.

«We never make a compromise in terms of quality of the product and always use only natural ingredients for our brands. More and more consumers prefer brands that correspond to a healthy diet. Leading positions of «Sloboda» and «Altero» confirmed that the development strategy of the company is correct. It empowers us for new achievements. Like our consumers we want to choose for our relatives only natural products», - Evgeny Shulepov, director of the Branded Products Division of EFKO Group, noted.

*According to the purchase volume of the RF households at the market of vegetable oil, GfK Rus LLC, exploration period – 01.10.2018 – 30.09.2019.

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