I & S INNOVATION & SUSTAINABILITY
7 March 2014

EFKO Group celebrated Maslenitsa festival

07 March, 2014, Russia – EFKO Group, well-known for its products under Sloboda brand, celebrated Maslenitsa festival in nine cities in Russia. 

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Maslenitsa festival is a true family holiday, funny, popular and full of delicious treats. That’s why EFKO Group, producing products under beloved by many Russians brand Sloboda, is a traditional co-organizer of mass festivities during this day. 

This year the celebration took place in Nizhniy Novgorod, Kazan, Rostov-on-Don, Pskov, Lipetsk, Tambov, Krasnodar, Suzdal and Smolensk. 

For its guests the company prepared an entertainment show including folk bands performances, theatrical shows, games and contests, different sport activities, during which the contestants were given a possibility to walk on the stilts, to jump in the bags, to conquer the maslenichniy pole, to run in felt boots, and to take part in tug of war. 

All active participants received gifts from EFKO Group as well as food gift baskets under Sloboda brand. 

The culmination of the celebration was burning an effigy symbolizing winter. 

It is important to note that every city had its own activity program. For example, in Pskov EFKO Group and Sloboda brand co-organized a charity event “Pancake records of mercy” during which a volunteer could go on stage, make a pancake and donate for children in critical physical state treatment. Timur Kizyakov, creator and a TV presenter of a popular Russian show “While everybody is home” on the 1st channel took an active part in celebration and enjoyed the whole way through.

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